Meet The Binks

From farm to fork

Living a healthy life is about more than just eating your 5-a-day. How do you store food safely? Where does your food come from? Do you understand food labels?

Helping children to understand the answers to these sorts of questions seems like a tricky task but Asda's website for kids is specially designed to educate children about all aspects of food, from where and how it's grown, to the best way to cook it - and everything in-between.

There's information and interactive games covering all aspects of the curriculum which relate to food during Key Stages 1, 2 and 3. Kids can have fun while they develop the skills and knowledge to make healthy choices. And at the end of each topic there are downloadable tests to see how they're getting on.

The technology means that teachers can use lesson plans from the site and link up to give tests during classes. Catherine Clark of the FSA said, "Asda's website for kids is a fantastic resource for teachers and parents. It's a great, fun way for kids to learn important life skills".

The site was officially launched in September at the Asda store in Morley, near Leeds. Ed Balls, the Education Minister, attended and there was all sorts of fun and games for kids, as well as healthy goodie bags and life-size characters from The Binks family!

Parental guidance

There’s a section on the site for parents and carers, where there’ll soon be a forum to share your experiences, concerns or advice with other parents. Knowing what best to feed your children at different ages is sometimes confusing, so there’s clear information on healthy diets for toddlers.

Vanessa Hattersley, Asda nutritionist, said, “Healthy eating messages usually focus on adults but growing children have different needs. This section of the website helps parents make good choices for their toddlers”.